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About
THE UNDERDOG ERA
Our Story
Hailing from humble beginnings, The Underdog Era is for the fighters, the dreamers, the ones who were never handed a crown. Forged in the shadows of doubt, by a kid who never had much but ambition and grit. We craft streetwear for the blue-collar warriors, athletes pushing past limits and the workers clocking in at dawn. Wear your fight, claim your era.
Journey
Humble Beginnings
Kenosha, WI
1994
Where it all began. With a heavy influence of grit from the blue collar city of Kenosha, and the city of Chicago, IL where dreams were made.
An Idea and a Dream
Louisville, KY
2023 – 2025
An idea was sparked, after many years of grinding through life under the radar. The Underdog Era was born, and a logo and motto were created. Designs were sketched up, and put to life.
Go Time
Panama City Beach, FL
2025-Current
After moving down to Florida for new opportunities, The Underdog Era was ready to launch. Boasting 12 original designs, UE is ready for primetime.